Making Marketing More Human: The Power of Connecting with Customers on a Personal Level
Many marketers have the nasty habit of making their content focused on SEO scores and keyword performance so much that they forget they are talking to people. People who are busy and get bombarded with sales pitches all day long through marketing channels like TV, radio, email, and more. That’s why it’s up to marketers to create content that connects with customers in a human way by having the right conversation at the right time with the right person. Conversational marketing should be seen as a tool that enhances your relationships with your customers and gives you a personal connection rather than just showing up on their computer or phone as another ad they have to watch or click away from.
Why Is This an Issue?
In today’s business landscape, it’s easy to get lost in the shuffle and be forgotten. With so much competition out there, how can you make sure your business stands out? By making marketing more human. What do we mean by this? It’s simple: focus on how marketing can be your first point of contact for human-to-human connectivity instead of just being an ad that shows up in front. There are many different ways to connect on a personal level. One is through social media which is all about sharing what inspires you with people who are interested in the same things as you. Another is through content marketing, which is all about providing quality information about your product or service that is interesting and valuable to readers and customers alike. And don’t forget email marketing–it’s still one of the most effective ways of reaching people directly in their inboxes without getting lost in spam filters. These are just a few ways to create strong connections and develop relationships with potential customers and clients. We’re talking about understanding them enough to give them exactly what they want when they want it–whether that’s through promotions, new products, services, or deals. Want proof? Just look at the success companies like Nike have had when they’ve focused on building meaningful relationships with their customers over time. They offer personalized experiences that make shoppers feel appreciated every step of the way. For instance, Nike sends messages like Congrats! You’ve completed 10 workouts.
What Does It Mean To Be ‘Human’?
We often think of marketing as impersonal and cold – just a way to get people to buy our products or services. But what if we thought of it as a way to connect with people on a personal level? To build relationships and create connections? That’s what it means to be ‘human’ in marketing. It means creating content that appeals to emotion and connecting with customers in a way that goes beyond just selling them something. It’s about building trust and creating an experience that they’ll remember. It’s about giving customers more than just their product, but also their thoughts, ideas, and passions. At the end of the day, this kind of approach is more effective because it focuses on the human aspect of business instead of simply being an ad that shows up in front. For your own company to thrive, you need human-to-human connection as well as human-to-product connection. So next time you’re marketing your business, consider how you can create meaningful customer experiences for those who matter most! Don’t let yourself be just another ad – take a step towards connecting with your customers on a personal level. Be human in marketing by letting them know who you are and why they should choose you over anyone else. Make sure that you’re not just an ad on the screen, but someone who has a personality, opinions, and feelings too. You don’t want to seem like every other person out there trying to sell something; you want people to feel like they have someone invested in them when they see your posts. If you provide quality content that adds value and helps people learn more about your industry then they will appreciate your brand better which will help lead to sales! Your marketing efforts should focus not only on what your company offers but also on what could benefit their lives. Try asking open-ended questions such as What would make life easier? or What do you struggle with? The responses may surprise you!
From Mechanical To Creative Messaging
The way marketing is traditionally approached is very mechanical. It’s all about numbers, impressions, and conversions. But if we step back and look at marketing from a more human perspective, we can see that it’s so much more than that. It’s about connecting with people on a personal level and building relationships. When we do that, we create loyalty and trust—two things that are essential for any business. So how can we make our marketing more human? Here are five tips to get you started:
– Develop an authentic voice. By using words that feel natural to you in your messages, you’ll come across as someone who genuinely cares and wants to help others succeed. And when you’re passionate about what you’re doing, customers will pick up on that right away!
– Share stories behind the product or service. Show the customer why they should care by giving them the backstory behind your brand or product. Stories build bridges between brands and customers because they paint a picture of who you are as a company—not just what you sell.
– Integrate yourself into social media conversations instead of just posting ads. Being proactive and engaging in online discussions shows your customers that you actually care about their needs and wants. With over 3 billion users on Facebook alone, chances are there are plenty of potential customers waiting to talk to you!
– Go beyond just text messages. Think outside the box with your marketing efforts by experimenting with different types of content like infographics, GIFs, or videos. There’s no reason not to try something new every once in a while even if it means looking outside the traditional boundaries of your industry. You never know what might work until you try!
How Does This Affect Your Business?
As a business owner, it’s important to understand how marketing can help you connect with customers on a personal level. After all, your customers are human beings, not just faceless consumers. By understanding the power of connecting with customers on a personal level, you can create more meaningful relationships that lead to loyalty and repeat business. Here are some ways you can make marketing more human in your business:
1. Get to know your customers. Take the time to learn about their needs and wants. What motivates them? What do they value? The better you understand your customers, the better you can serve them.
2. Be authentic. Don’t try to be something you’re not. Let your personality shine through. There is no one right way to communicate with customers – whether through social media, email or in-person – what matters is that you are genuine and honest.
3. Ask for feedback! Feedback is crucial for any business’s success, but especially when it comes to making marketing more human because without feedback, there is no room for improvement or change. Make sure you ask for feedback from customers who give good reviews as well as those who don’t – both will teach you something valuable about how to improve your services or products in the future! When seeking out feedback, use an open-ended question like What could we have done differently? or How could we have improved? so that you’ll get a lot of different perspectives. Finally, never stop working hard to stay connected with your customers on a personal level. Marketing should never be an ad; instead, it should be part of the fabric of your business and keep going until the customer is fully satisfied.
Questions to Ask Yourself When Looking at Your Digital Marketing Funnel
1. How can I reach my target audience?
2. What platforms will they be using?
3. What type of content will resonate with them?
4. How can I stand out from the competition?
5. What’s my call to action?
6. Who should it be coming from?
7. Who is the first point of contact for human-to-human connectivity in your organization?
8. Why is that important and how do you stay true to that person’s voice in marketing?
9. Who are some people who may need your product or service, but don’t know about it yet (or know about it, but have never thought about it)?
10. Why are they important?
Conclusion: Make your business to customer or business to business message more human.
As a business owner, you should consider marketing to be your first point of contact for human-to-human connectivity. By doing so, you can create a more personal connection with your customers that can lead to increased loyalty and repeat business. Keep in mind that customers are more likely to do business with companies they feel they can trust. Therefore, it’s important to be genuine in your interactions and take the time to get to know your customers on a personal level. For example, if you’re running an online shoe store, try to find out what type of shoes your customer likes or dislikes. You might also ask them about their favorite color or even their age range. After finding out this information, make sure to highlight those specific things when displaying new inventory – it will increase the likelihood that they’ll want to buy from you instead of going elsewhere. It also shows that you care about who they are as a person instead of just an anonymous figure browsing through product pages online. Finally, if one way doesn’t work for reaching out personally to potential customers or is too difficult or expensive at the moment, remember there are many other ways available as well – including writing blog posts like this one! There are plenty of resources available to help you improve your marketing strategy and stay on top of trends. One resource I recommend checking out is Amoeba App. They offer personalized consultations for small businesses looking to improve their social media presence. They also have free workshops and tools you can use while working on building up your own profile – which makes it easier than ever before to connect with people in an authentic manner!
